Strategy development
Reaching the target systematically.We want you to seize your market opportunities! We therefore develop viable and individually custom-fit market strategies for and with you for all the submarkets in the energy industry. We provide support in all matters to help you safeguard your competitive edge. For us, the first step in developing a strategy is always to describe and assess your current situation. During this phase, we analyse your energy management capability profile (strengths/weaknesses). We carry out a competitiveness analysis by comparing your profile with those of your competitors in the relevant energy markets. We do so in order to detect the relative strengths or weaknesses your company has compared to your strongest competitors. We thus identify options for action which could be worth considering for your company. Finally we assess the various strategy options we established against the backdrop of the respective areas of the regional, national or international energy market. To this purpose we assess the attractiveness of market segments and markets, always taking into consideration your current positioning in the market. Typical criteria we use for assessing market attractiveness are: market growth and market size (also for specific customer groups), market quality (e.g. stability of turnover and profit, intensity of competition, substitution opportunities), supply of energy and raw materials (probability of failure and price dependency), environment dependency (risk of governmental / legislative measures, environmental effects due to the product or production). These individual points are considered collectively in detail within the strategy development. After assessing the current market position along with the relevant energy market, we define our own targets for the strategy together with our clients and back them up with specific measures and a corresponding implementation plan. We are happy to also elaborate on necessary processes for the implementation of a strategy to offer support during their realisation stage (including temporal management). The following case studies offer an insight into the topic:
|