Study on the Direct Marketing of EEG Electricity

Project Run-Time

2009 / 2010

Clients

Wind park operator and energy supply company

Objective

To determine additional revenue potentials when directly marketing EEG electricity, especially wind energy.

Our Tasks

• To illustrate the approach and the corresponding processes
• To analyse and assess peculiarities when implementing direct marketing – with and without a bonus model
• To evaluate and simulate the risks arising from a wind forecast and errors in wind forecasts
• To simulate revenue potentials, taking into account spot, intraday and forward markets
• To assess the price and quantity risks

Result

Drawing up an economic assessment and a final report; providing support for the implementation of internal handling processes